The Chicago Bulls announced today its new partnership with limited edition sneaker and streetwear marketplace The Edit LDN. The multiyear partnership will include digital and social content, events, exclusive offerings for Bulls Season Ticket Holders and more.
The partnership marks the first time The Edit LDN has partnered with a U.S. professional sports team. A highlight of the partnership is a collaboration on House of Bulls at NBA House – a free and interactive fan event and hospitality venue located at the Aérogare des Invalides in the 7th Arrondissement in Paris from Jan. 19 – 22. The launch of the activation coincides with the NBA Paris Game 2023 presented by Nike where the Bulls will take on the Detroit Pistons at the Accor Arena.
NBA House will feature a variety of basketball-themed activities highlighting the excitement of basketball and the NBA, including House of Bulls – an exhibition featuring team memorabilia, exclusive artwork and sneaker display. Later in the season, The Edit LDN will collaborate with the Bulls on a sneaker pop-up activation and shopping experience at the United Center for Bulls players, Legends and front office staff.