The Chicago Bulls and Goose Island Beer Company, the oldest currently operating brewing company in Illinois, introduce a new beer, Bull & Goose. In addition, fans can enjoy Bull & Goose in the newly refreshed Goose Island pub at the United Center this season.
Crafted with precision and passion, Bull & Goose is a light, crisp ale at a 4.8% ABV. Fans can enjoy Bull & Goose at the United Center and the Goose Island tap room. The beer will also be available for purchase at select retailers across Chicagoland.
“We are excited to join forces with the Chicago Bulls, a team that has been a symbol of excellence in our city for decades,” said Todd Ahsmann, President of Goose Island. “Just like the Bulls, Goose Island takes pride in representing the West Side of Chicago and contributing to the spirit and energy that make our community thrive.”
Local Chicago artist, Fedz, designed the artwork on the Bull & Goose cans, capturing the essence of the vibrant city and the thrilling world of basketball.
“It’s our mission to inspire and unite people through legendary experiences,” said Matt Kobe, Executive Vice President of Strategy and Revenue of the Chicago Bulls. “We’re grateful for our ongoing partnership with our neighbors at Goose Island Beer Company, who helped us innovate and launch our first ever Bulls beer and the opportunity to extend the Bulls brand beyond the basketball arena.”
Goose Island has partnered with the United Center and the Chicago Bulls since 2014, when they first opened the Goose Island Pub. Last year, the partnership expanded as the Chicago Bulls redesigned the iconic 312 can with artwork inspired by the team’s City Edition jersey that nodded to both organization’s shared heritage and connection to the city of Chicago.
About the Chicago Bulls
The Chicago Bulls are a global sports and entertainment organization that is part of the National Basketball Association. A professional basketball team founded in 1966, the Bulls have won six NBA championships (1991, 1992, 1993, 1996, 1997, 1998) and become an iconic brand with a worldwide fan base, including more than 38 million followers across multiple social media platforms.
The Bulls take pride in championing inclusivity within the workplace and have a longstanding history of giving back to underserved communities across Chicago. Through Chicago Bulls Charities – the philanthropic arm of the organization – and the team’s Community Relations department, the Bulls contribute time, materials, resources and financial donations to organizations that align with the four pillars of its community violence prevention strategy: Education, Health and Wellness, Community Investment and Youth Opportunity Access.
About Goose Island Beer Company
For over 30 years, Goose Island has been brewing beer in Chicago. From opening up a brewery in the middle of a city to pioneering the barrel-aged beer category, we’re committed to making great beer and celebrating our hometown in a big way - it’s the only way we know how. In our hometown, we continue to brew quality beer and invest in our people and our brewery allowing us to continually innovate while giving back to our community.